Outsourcing continued to evolve in 2024 in terms of how services are delivered and in which industries invested heavily in external partnerships. While tech innovations like AI drove adoption across the board, not all sectors benefited equally. Some surged with unprecedented growth, while others faced a stark slowdown.

As detailed in our State of Outsourcing in 2025 report, understanding which industries grew (and which declined) provides valuable insight for companies looking to adapt their outsourcing strategies in a shifting global economy.

Top Industries Driving Outsourcing Growth

57% of Forbes G2000 companies leveraged outsourcing in 2024 to scale operations, reduce costs, and drive innovation. But some industries, in the Outsource Accelerator’s OA500 report, emerged as clear frontrunners:

Key Insights

  • Web traffic to finance BPO firms spiked 5,718.48%, reflecting strong interest from global clients.
  • Payroll, tax compliance, and risk management were top outsourcing priorities, especially for companies navigating complex regulatory environments.
  • Increased demand for analytics, property management, and virtual assistance.
  • AI reshaped the industry’s data handling, boosting outsourcing interest in both commercial and residential sectors.
  • Demand surged for customer support, logistics coordination, and digital marketing. Despite the inconsistent revenue results, the traffic spike indicates a long-term appetite for outsourcing in this space, even more now as online sales continue to grow.
  • IT & Software Development saw a 39.98% growth over two years, despite a slight revenue decline (-5.41%) in 2024.
  • Business Services accounted for 78.2% of outsourcing firms, though web traffic declined by 45.39%.

Not every industry kept pace with the outsourcing boom. Some experienced notable drops in activity, largely due to automation, AI adoption, and evolving market needs:

  • Telecommunications: -4.14%
  • Consumer Services: -36.22%
  • Insurance: -55.77%
  • Healthcare, HR & Staffing, Management Consulting: No measurable web traffic in 2024.

These declines often point to internal shifts, such as in-house automation or reduced reliance on outsourced frontline teams.

Key Takeaway: The Outsourcing Landscape is Shifting

2024 marked a turning point for industry-specific outsourcing strategies. Sectors that embraced AI, analytics, and platform-driven processes saw dramatic growth. Others began to lag behind, particularly those with legacy systems or traditional service delivery models.

The shift remains to reflect the same insight shared in our State of Outsourcing in 2025 report: industries must move beyond cost-cutting and embrace agility, specialization, and digital maturity to stay at the top of their games.

Stay tuned as we continue to unpack more highlights from the report exploring the trends in outsourcing.

About Reliasourcing

Reliasourcing is a premier outsourcing solutions provider in the Philippines. We deliver tailored services that help businesses across industries achieve operational efficiency and scalability. With a focus on customer experience and innovation, Reliasourcing continues to be a trusted partner in unlocking potential through outsourcing.

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